Wildfox Couture’s Fall 2010 lookbook is bewitching in every sense of the word. The editorial follows three girls who meet in a school bathroom and discover they have secret powers, which they use to change their hair, conjure up new outfits, and make boys fall in love with them (basically like The Craft with a hint of Teen Witch). As usual with Wildfox, the styling and photography are spellbinding, and I love how they add a storyline that creates a whole world for their clothes to live in. No one does it like them:
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