Welcome to 2012, the year when Gangnam Style took over, Carly Rae Jepson told us to call her maybe, and people legitimately thought the world was going to end. Social media sites like Tumblr and Instagram were still cool and fun, and you can definitely see the impact of the latter in some of the more minimal, heavily filtered photos below. It's interesting to see how 2013 minimalism begins creeping into the trend cycle—the bags and accessories become more simple and less colorful here, save for a few Vera Bradley wristlets and wallets.
In 2011, it wasn't uncommon to see people carrying two to three phones/iPods in their bag, and what's interesting is that the same is still seen in 2012. With Apple being more popular than ever, you'd think that people would downsize to just an iPhone. But, people were instead including iPads and e-readers in their daily carries, in addition to their iPhones, iPods, and soon-obsolete Blackberries. Those bags must have been heavy.
Looking back, I remember 2012 felt like such an exciting year. Technology felt fresh and innovative, not like a harbinger of hyper-capitalist death. It feels like these photos represent a tipping point where social media and Apple fully grasp our culture.....and we can see how well that turned out. At least Flickr lets us escape to simpler times:
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| Hello Kitty never goes out of style |
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| All the older girls at ballet had that same vera bradley card holder and I thought they were so cool and mature because of it. |
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| This guy was a fucking hipster. The Susan Sontag is the cherry on top. |
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| Looking at old vera bradley patterns makes me feel so safe |
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| I wanted one of the Diana F+ from lomography soooo bad after seeing it in an Elle Fowler video |
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I vividly remember begging my mom for that B.B. cream at target
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| The Rebecca Minkoff Mini Mac bag had a chokehold on me during this era |
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